Is your small business marketing stuck in a rut? Not sure where to get the biggest bang for the smallest buck? If the answer is yes, you may want to look at blogging as a way to refresh marketing and attract new customers. Here are three ways blogging can underpin business growth.
Drive Traffic to Your Website One of the best ways to grow your business is by blogging quality content regularly. It’s a fantastic marketing tool for driving traffic to your website, and in turn, increasing the number of potential business leads. By consistently publishing relevant and useful content you will generate interest within your industry, establishing your blog as a go-to source of information. To ensure you get maximum results, make sure that all your social media platforms revolve around your blog. When you publish posts on Facebook, Twitter, Instagram, or LinkedIn – include links to your blog articles. Give people a reason to click through to your blog with catchy headlines and great images.
Increase Your SEO SEO is kind of like a fire-breathing dragon. You need to feed the beast regularly with fresh content to keep the your SEO ‘fires’ ignited. Generating fresh content on a consistent and regular basis is the one sure way to ensure your business remains at the top of the search engine results page. When you write blog posts, include key words and topics you want your business to be found with by the search engines. The more you blog, the higher number of key words you will generate, making it easier for people to find you.
Develop better customer relationships Blogging is a great way to engage and connect with your customers. If you deliver interesting and informative content that is relevant to your industry you will become known as a ‘thought leader’ in your industry. Try to offer some personal insights or anecdotes in your blogging as well – customers appreciate when they can see the ‘human’ side of a business and they can relate to you. If you provide exceptional communication and act on and follow up on feedback, the chances are you will build a loyal customer base.